How Bee One Third uses Instagram to educate and foster engagement

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Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, re-homes wild swarms and colonies, produces absolutely delicious raw organic honey, and more.

In this week’s episode of Social Media for Small Business, Cat Matson and Suzi Dafnis interview Jack about how he uses Instagram to foster engagement and excitement in Bee One Third’s audience.

Tune in to find out more about:

  • Using your Instagram account as a point of reference for new clients
  • Jack’s Instagram strategy
  • Encouraging people to engage with and share your content
  • How the recent Instagram changes have affected Jack’s business
  • Establishing a portfolio via Instagram

 

Mentioned in this episode:

 

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

About the Guests

Jack Stone is Director at Bee One Third, a backyard project started by two close friends in Brisbane in 2012. Born from the global decline in bees overseas due to pesticide, industrialisation and climate change, Jack set out to shift the negative stigma around bees into a positive and respect driven...