Word-of-mouth is the most powerful form of advertising, with a reported 92% conversion rate. The catch, of course, is that it’s difficult to make happen, and it’s often hard for small businesses to rely on word-of-mouth recommendations in any meaningful way.
In this episode of Social Media for Small Business, Cat Matson and Suzi Dafnis interview Marc Cowper, the CEO of Recomazing and a digital advertiser with over 12 years of experience, about how Recomazing creates a stored, easy-to-access recommendations bank linked to users’ Facebook communities.
Listen in to hear more about:
- What Recomazing does (and how can work for your business)
- Professionalising your LinkedIn profile
- Responding to customer feedback
- Asking your customers to recommend you
- How to collect and distribute content
- Organically increasing word-of-mouth among your customers
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The music for the Social Media for Small Business Podcast was created by Caravan Records.
