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Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.
In this episode, we speak to Amantha Imber, Head Inventiologist at Inventium and author of The Creativity Formula: 50 Scientifically Proven Creativity Boosters for Work and for Life.
Listen to this herBusiness interview with Amantha Imber to learn:
- Creativity tips for work and life and how we can unlock our creativity
- Myths about creativity at both a personal and business level
- Why brainstorming is rubbish
- Tips on how to fire up your own creativity and avoid time-wasting brainstorming meetings
- Why creative thinking is best left to do alone
- Why our emotional state and what we do before we sit down to be creative matters