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In order to create content that engages with your ideal market, it is important to get a clear picture of who your ideal client is and what they want. Focusing generally on a target audience can limit your business’s marketing effectiveness – while you’re being all things to all people. But, if you want to be really focused on the exact client that is likely to want your product and service, then a buyer persona comes in handy.
While a target audience can reveal the basics such as the gender, age and income of your ideal customer, investing in buyer personas can save you the guesswork. The process of creating buyer personas for your business can give you a clearer picture of your ideal audience by revealing their needs, motivations and limitations.
In this episode of Social Media for Small Business podcast, we hear from Anne Mehla, the Creative and Marketing Director at Zeemo, an Australian based web design and online marketing company. Anne discusses how to use buyer personas to make your business’s marketing and social media more impactful. She arms you with effective ways to create and understand the buyer personas for your small business.
To help build your buyer persona(s), visit Zeemo’s website and download their FREE 3 Step Buyer Persona kit.
Listen to this episode of the Social Media for Small Business podcast to learn more about:
- Tips on creating the effective buyer personas
- Using buyer personas to market your business effectively
- Balancing your resources between different personas
- How your buyer personas influence that social media channels you should use
- How to post on social media if you have more than one buyer personal
- Ways to understand your ideal customer
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