Click to download the interview
In this Social Media for Small Business episode, traditional news veteran and the Guardian Australia‘s audience editor Dave Earley discusses how the news and journalism is changing and how that can affect small businesses.
As the audience editor for the Guardian Australia, Dave makes sure that the content on the online news source is easily accessible for their audience. His job involves a mixture of knowledge about and involvement in search engine optimisation, social media, editorial analytics, and other audience relations.
His job at the Guardian Australia and his previous experience at other media outlets, has given him a thorough understanding of how the media and social media can work together and how they can affect business.
Dave discusses just what you can learn from the media and how they use social media, some of his own social media tactics, the importance of audience engagement in your social media, and the impacts of having good relations with both mainstream and niche media outlets via social media.
Listen to this Social Media for Small Business podcast interview with Dave Earley to learn:
- The effect social media has on the business models of media outlets
- The importance of audience engagement and how to improve it
- The value of good headlines
- Why generating good content can be more effective than obvious advertising
- The impacts that changes in social media have had on small business and today’s most valuable social media platforms
- How to get your business recognised by mainstream media and why gaining recognition from smaller, niche media outlets can be just as important
- Dave’s favourite social media platforms
Mentioned in this episode:
- Almost 40% of Australian jobs could be replaced by robots by 2025
- Facebook will let you buy products from retailers’ pages
- The Guardian Australia
- Broadsheet
- Common LinkedIn Mistakes
- The Ultimate Social Media Swipe File
This post was co-authored by Courtney Sweeney. Courtney is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies journalism, political science, and public relations at Michigan State University in the United States.
