Click to download the interview
Daniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and business experience as well as co-founding multiple websites, his most recent project being Townske.com.
Townske is a social media publishing platform that aims to allow people to create visual city guides for any city in the world that they can easily share. It allows people from any different community feel like less of a tourist and more like a local no matter where they travel. Townske makes it simple for people from any community to find accommodations, restaurants, activities or events that fit their needs whether it’s vegan restaurants or pet-friendly areas.
Townske makes it easy to build and connect with communities – something that Daniel is an expert at not only with travel but also online and in social media. He also highlights the importance of connecting with other businesses, not just customers, in order to build an online audience and customer base.
Listen to this Social Media for Small Business interview to learn:
• How to use social media to connect on a business-to-business basis
• The value of looking for business partners, not just customers
• How to make your business stand out to other brands you’d like to work with
• How to build communities and connect with existing ones on social media
• How to effectively use hashtags
• The importance of adding value to an online community
• Tips for getting people to share your content
This post was co-authored by Courtney Sweeney. Courtney is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies journalism, political science, and public relations at Michigan State University in the United States.
