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Christena Singh from Sensis is the author of the Yellow Social Media Report.
The 2013 Yellow Social Media Report covers the full spectrum of the social media environment in Australia and reveals new patterns of usage and behaviour, particularly the impact of increasing mobile device use on social media.
Christena Singh discusses 2013 social media trends in Australia with Cat Matson and Suzi Dafnis.
Listen to this Social Media for Small Business interview with Christena Singh to learn:
- Some of the broad social media trends that the Yellow Social Media Report uncovered
- Why regional businesses seem to be using social media more than the national average (35% vs 30%)
- The implications of rising mobile device use to access social media for businesses wanting to engage with customers on social platforms
- Why roughly 1/4 to 1/3 of businesses using social media platforms don’t have a strategy for driving traffic to their social media sites (the attitude, “build it and they will come”)
- What the survey uncovered as the major barriers to small businesses using or engaging in social media
- The importance of having good social media profiles, image and multimedia assets and engagement
- Whether or not Facebook is still considered the ‘king of social networks’ and the trends when it comes to other social media networks
- Christena’s favourite social media platform and app
Mentioned in episode:
- Turn Your Facebook Timeline Into an Actual Book With Likebooks
- mention – your media monitoring application
- Download a copy of the 2013 Yellow Social Media Report from Sensis.
