In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic.
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Listen to This Episode to Hear More About:
- Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!).
- The 3 parts of your funnel you should focus on and build specific ad campaigns around.
- Where engagement ads fit into the process (and why you need them).
- How and when to use paid ads to get people to your webinar.
- The problem of being “too keen” for the sale (and why this can blow your marketing budget out of the water!).
- The recommended percentage of revenue to spend on paid ads.
- The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day.
- What is a good Cost Per Lead? This answer is a doozy!
- Why you need to answer the important question “what’s happening to these leads once they enter my world?”
- The innovative campaign that can get tons more listeners to your podcast.
- Why you need your lead magnet campaign to be “always on.”
- How to think about a self-liquidating offer.
- The clever “social proof” ad hack you will want to try immediately!
- The 3 types of ads to start with.
- How to know if you should create ads with long copy or short copy.
- AI and what to expect from the platforms that’s a game changer when it comes to ad targeting.
- And much more…
Also Mentioned in This Episode:
