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230 – The 3-Word Mantra For Marketing Breakthroughs

Sales & Marketing, Podcasts

Content Sells Podcast

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In this episode, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough.

Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another.

But change can be daunting.

Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you!

Listen to this Episode to Hear More About:

  • The conversation that sparked this 3-word mantra.
  • How to use this mantra to stop second-guessing yourself.
  • How to create an effective mantra (and why you might need one to “hack” your behaviour).
  • Why adding some whimsy to your mantra actually make it more effective.
  • The one thing that makes all the difference between being able to create big positive changes in your business or getting stuck with the status quo.
  • How Suzi used the central idea of this mantra when selling one of her businesses.
  • How to use this mantra to charge higher prices and get better at negotiating.
  • When and how to use this mantra to breakthrough, even if you feel totally out of your depth.
  • Plus so much more!

 Also Mentioned in This Episode:

  • HerBusiness Marketing Success Mastermind
  • HerBusiness Network 
  • Made to Stick Book by Chip and Dan Heath
  • EP 174 – How to Create Time For Big Ideas That Grow Your Business
  • EP 204 – The Perils of Overthinking and Underdoing
  • EP 205 – How Owning More Space Helps You Reach More People With Your Content Marketing
  • EP 214 – The Hybrid Expert Revolution – With Ryan Levesque
  • EP 223 – Going from Reactive to Proactive Marketing
  • EP 224 – Exploding Mountains (When to Stop Offering a Product or Service)
  • EP 226 – Best Books For Content Marketing – 2024 Edition
  • Michelle Pascoe – Oops

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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