236 – How To Make a Quiz That Generates Leads & Gets Sales For You

Sales & Marketing, Podcasts


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There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that’s at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase.

And that strategy is to create a Quiz!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at the best practices of creating a high converting quiz and they share the 7 steps you need to take to make your Quiz.

PLUS BONUS – NEW High Converting Quiz 7-Step Checklist…

Content Sells EP236: How To Make a Quiz That Generates Leads & Gets Sales For You

 

Listen to This Episode to Hear More About:

  • The first thing you need to do when considering if a quiz is right for you.
  • How to use a quiz to learn a LOT more about your new leads (and then what to do with that knowledge to get more sales).
  • How to use a quiz if you want to get people to register for your webinar.
  • Our top tip for tailoring the quiz to your ideal client avatar, so you’re attracting more of the people you really want!
  • The important step people leave too late in the process that you actually need to be thinking about surprisingly early when creating your quiz.
  • How to fast track finding a compelling topic for your quiz that will attract your prospect in droves.
  • What you need to think about when categorising people based on their quiz results.
  • The thing you must do right away when someone has completed your quiz.
  • And much more…

 Also Mentioned in This Episode:

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...