76 – How To Reassure People After They Optin or Buy From You
Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel?...
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75 – Work Less, Make More with James Schramko
Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you could work LESS and...
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74 – How to Use Facebook LIVE to Grow a Following
In our last episode, we shared how we got started with Facebook Live. In today’s episode, we’re taking it one step further and looking at How to Use Facebook LIVE to Grow a Following. Because once you get started,...
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71 – How to Be an Amazing Interviewer
There are going to be times when an interview is the PERFECT format for you to capture AWESOME content. Whether it’s interviewing customers for a case study, or speakers at your next event, or you’re interviewing authors and other...
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70 – Highlights from ASKLIVE! Event with Ryan Levesque
Here at the Content Sells Podcast, we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various groups or segments of your market REALLY want and...
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69 – Why You Need to Find Your Niche
Today we’re talking about why you need to find your niche and the power of niching down – that is focusing in on serving a very specific and narrow slice of your market. Because the tendency for many small...
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67 — Client Avatar Interviews — Why You Need Them and How to Do Them
Today, we’re talking about how important it is to have an ideal client avatar and specifically, the importance of doing one-to-one interviews with people who represent your ideal client. Doing real-life interviews with people who represent your ideal client...
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19 – Design Insights From a Successful Web Designer
Content marketing is about a WHOLE lot more than the words you write or say. A big part of the success of your content is how it’s designed. Many people argue over which is more important – the copy...
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12 – Why a Manifesto is Good for Business
Like Apple’s “Here’s to the Crazy Ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your...
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11 – The Step 2 Secret
What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon, say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode, Suzi and...
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10 – Write, Promote and Publish eBooks that Sell
Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab...
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02 – Your Ideal Client
Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content. Having a crystal clear picture of...
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