125 – How she’s getting 66% engagement in her FB Group! with Fiona Keary
We’re talking to someone who has recently had 66% engagement in her Facebook Group. That’s a pretty amazing number… and as we found out on the show… she’s actually JUST updated those numbers to a whopping 90% engagement (that’s...
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124 – How she got 23% conversion into her Membership with Amanda Farmer
Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her prospects from a small email list of just over 300 people into her PAID membership....
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123 – 2019 Books For Content Marketers – Our Top Picks
One of our most popular episodes was way back in 2017 when we shared some of our favorite books of the year… so we decided to do it again! Between us we read a LOT of books and these...
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122 – What’s Working Right Now – 6 Hot Tips From Successful Women Marketers
As we near the end of the year we were thinking about how we’d like to round things out and one of the things we’ve done over the past year that was really popular was to share some of...
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121 – Content Lessons We Learned From Lady Gaga
We’ve just been to see Lady Gaga LIVE in Las Vegas! And boy, did she have us in the palm of her hand. Standing ovation after standing ovation as she made her way through some of the world’s most-loved...
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120 – Content Sells Lessons We Used To Sell Our High-end Retreat
That’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high-end retreat (you’ll notice many of the strategies...
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119 – Communicating Your Value Through Your Content
We’ve just concluded the annual HerBusiness REACH Retreat in Hawaii (A-Mazing!). And one topic we discussed was how to communicate your value. It brought up some REALLY fascinating conversation about what stops us from really charging what we’re worth...
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108 – How to Start a Successful Podcast (Part 2)
Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own...
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107 – How to Start a Successful Podcast (Part 1)
Should you start a podcast? And if so, HOW do you do it? Today your hosts, Suzi Dafnis and Michelle Falzon, respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts....
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86 – How to Market a High End Retreat
A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration...
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79 – Understanding The Influencer Code – How to Become The Leading Authority in Your Space with Julie Masters
Today we interview someone who is an expert in the area of “Influence” – Julie Masters shares with us her insights on how we can create more influential content that not only reaches our ideal customers but also changes...
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76 – How To Reassure People After They Optin or Buy From You
Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel?...
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