How to develop your personal brand using PR and Social Media. Everyone needs to develop a personal brand, whether you are just starting out in business or running an established business. Those with strong and distinct personal brands more... read more
Imagine being a housewife with no business experience or formal training who comes up with a business idea at her kitchen table. Now imagine taking that idea, and turning it into a multi-national corporation with over 400 stores in... read more
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.... read more
Is your company Awesome or UnAwesome? The cost of being unawesome to employees and customers is much more than ever before. For example, according to the author of new book, The Book of Business Awesome / The Book of... read more
Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses. Amy Wilkinson, an advisor on innovation and strategy to start-ups and large corporations alike, spent years of research unlocking the six essential... read more
It’s a new era of business and consumerism — and you play a role in defining it. Today’s biggest trends — the mobile web, social media, gamification, real-time — have forced businesses to rewire the way they think and... read more
If you’ve ever wanted to run business your own way but felt that maybe you were too different, or weren’t really the business making type, you might be just the person that author Chris Brogan addresses in his latest... read more
Author Seth Godin asks: What are you afraid of? The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don’t fly too... read more
Are you making things happen? Or are you just making noise? How do you make people truly care about what you do and what you have to say? According to authors Chris Brogan and Julien Smith, you need more... read more
In her new book, The Innovation Formula, best-selling author and psychologist Dr Amantha Imber provides intelligent science-based strategies to create a culture where innovation thrives at an individual, team, leadership and organisation level. Amantha shows how any organisation can... read more
