Being small could be the greatest advantage for a business that employs the right strategies against their rivals. Small businesses can move, change, control the message and use speed as a competitive weapon against big business. Stephen Denny, author of... read more
If you’ve been let down by the undelivered promises of marketing, then the book, Launch by Michael Stelzner is for you. The book reveals a new way to grow your business. It’s one that involves focusing on the needs... read more
Learn 5 Principles for Connecting with Your Customers, Your Products and Your People. One of the best-recognised and admired brands in the world, Starbucks, single-handedly transformed the ordinary delivery of coffee into a cultural phenomenon – a result of... read more
This exclusive one-hour interview with Seth Godin, author of Linchpin – Are You Indispensible?, shows that the key to being indispensable is overcoming the fears that hold us back. Seth provides honest and in-depth insights into the lessons found... read more
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business... read more
Our cultural consumption is no longer controlled by the giants of the mainstream market. Many giants have become weak and defensive – hovering around the middle of the market and striking out wildly in search of new audiences. In... read more
If you want to go in one direction, the best route may involve going in another. This is the concept of ‘obliquity’: paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming... read more
What does it take to pitch your ideas and win the deal? Oren Klaff’s unique S.T.R.O.N.G. Method, which he uses in pitches to get ahead of the competition and win the deal is the focus of his book Pitch... read more
“Five years ago, I began to see a pattern in my work: women with tremendous talent, ideas and aspiration often didn’t see their own brilliance. Too often, they were sitting on their big ideas rather than sharing them, holding... read more
When it comes to social media, whether it’s Facebook or Twitter or the latest video blog, the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your... read more
What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability? In his latest book... read more
Change the way you work. Forever. From the founders of the trailblazing software company 37 signals, here is a different kind of business book, one that explores a new reality. Today, anyone can be in business. Tools that used... read more
