Is your company Awesome or UnAwesome? The cost of being unawesome to employees and customers is much more than ever before. For example, according to the author of new book, The Book of Business Awesome / The Book of Business UnAwesome, Scott Stratten, it should never take 10 business days to reply to a customer. But, believe it or not, it happens all the time. Scott Stratten, author of bestseller, UnMarketing, discusses how to discover strategies to ensure your business is awesome every day.

Watch this webinar to learn:

  • Key concepts, including the power of peripheral referrals, and how to create content for your “third circle”
  • How to re-recruit your employees and re-court your customers
  • Ways to ensure that your business remains awesome, instead of unawesome
  • Awesomely effective strategies to apply to your business today

You’ll discover lessons that other businesses’ mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time.

Known for his wit and sense of humor, Scott Stratten attracts audiences across the globe with his blunt and honest business advice.


Comments from the Audience:

“Scott’s insight into social media was absolutely brilliant during the webinar.”

“I enjoyed the down to earth approach by both the speakers as well as the real world approach to the webinar.”

“Scott was very open. I liked his examples and will be able to use some of the ideas that were presented.”

“The webinar had a very entertaining speaker, with a great message!”

“I enjoyed hearing from experts as it always encourages me think a little broader and a little more laterally. Scott provided a few excellent thought starters!”

“I enjoyed the honest down to earth commentary.” “I enjoyed the great insight to the customers and customer service.”


Premium Members watch for free. Learn more about the benefits of Premium Membership.



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Event Details

  • The Book of Business Awesome | UnAwesome
  • Price: $59 (Login for Premium Member Discount)
  • Speakers: Scott Stratten
  • Venue: On-Demand

  • Buy Now

About the Guest

Formerly a music industry marketer, national sales training manager and a College Professor, Scott Stratten ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Café, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they...

About the Book

The Book of Business Awesome / The Book of Business UnAwesome

The Book of Business Awesome / UnAwesome is designed as two short books combined — one read from the front and the other read from the back when flipped over. It’s a flip-book, covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer...

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