Learn 5 Principles for Connecting with Your Customers, Your Products and Your People. One of the best-recognised and admired brands in the world, Starbucks, single-handedly transformed the ordinary delivery of coffee into a cultural phenomenon – a result of the company’s exemplary leadership practices.
In this webinar, author Joseph Michelli reveals five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry.
Watch this webinar to learn:
- The inner workings of Starbucks, one of the world’s most successful brands
- How loving your customers and your product can lead to success
- How an intention to ‘inspire and nurture the human spirit’ underpinned the growth of Starbucks
- What drove the resurgency of Starbucks after serious setbacks and an economic downturn
- How a long-time brand can continue to innovate successfully
- Ways to revolutionise your brand
- Principles for global sustainability
- Why an engaged workforce is key to longevity in business
- How a cup of coffee inspired global growth for Starbucks
- Why culture is everything
- How to fuel passion within your business
Comments from the audience:
“The speaker was great. Enjoyed listening to him and learned lots of great information.”
“The questions were fabulous and the content was exceptional.”
“Informative, flowing discussion.”
“Great topic, practice ideas and examples. Lots to think about.”
“Concise questions and answers and a clear structure on what shape the webinar would take.”
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Event Details
- Leading the Starbucks Way
- Price: $59 (Login for Premium Member Discount)
- Speakers: Joseph Michelli
- Venue: On-Demand
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