You can always improve your company’s social media performance. We all know that social media is king when it comes to getting a website noticed online these days. It is more important than any old-fashioned SEO technique like back-linking,... read more
Click here to download this episode. What should your small business be doing on LinkedIn? And how can you integrate LinkedIn into your wider marketing plan? Listen to this Social Media for Small Business interview with Selina Power to... read more
Click here to download this episode. Shona Mackin is the Chief Engagement Office for Socialface, a company that puts the business in social media. Listen to this the Social Media for Small Business podcast with Shona Mackin to learn: What she... read more
Since the Social Media for Small Business podcast launched in October 2011, the series has seen 50 guests join co-hosts Suzi Dafnis and Cat Matson to provide small businesses with useful tips and strategies for making the most of... read more
In what will be seen as a welcome move by many who run online promotions, Facebook has done away with the requirement that promotions and contests can only be administered within 3rd party apps. Its updated rules allow businesses... read more
The Social Media for Small Business podcast provides social media tips, news, interviews, and how-to tips for small businesses. More than 50 helpful episodes are on the HerBusiness website and iTunes and free for small business owners to access... read more
In a new interview, Facebook specialist Loren Bartley of social media consultancy, Impactiv8, we learn that companies should not be asking “What do I want to tell my customers?” but rather “What do my customers want to know?” There... read more
In this social media age, visual imagery can make or break businesses. Business owners need to harness the power of social media because it is here to stay. Social media has revolutionised the way we connect with people and... read more
I was recently speaking about using social media for thought leadership and several attendees asked what to do when things went bad. It’s a great question and one we’d like to avoid thinking about, but just in case... read more
Some call him a hero. Others say he’s a traitor. Opinions are divided over Edward Snowdon, the former intelligence contractor who leaked secrets about the extent of US and British government surveillance of telephone data and Internet usage. However,... read more
In this post, I’m going to present an example of a blog campaign we did called 30 Days to a Great Career. On every day of the month, we posted a new career tip on our blog – 30... read more
Click here to download this episode. Facebook continues to be king of social media. Loren Bartley of Impactiv8 joins Suzi Dafnis and Cat Matson to explain how to increase the likes on your business’ Facebook page, plus she... read more
