How hot is your business brand?
Click to download the interview Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. Georgie Summerhayes is the CEO of BrandData, a... read more
Meerkat – The new video streaming app that’s become the darling of social media marketers
Click to download the interview Suzi Dafnis and co-host Cat Matson are back together, after their South by Southwest adventures in Austin, Texas, to present Meerkat – the video streaming app that was the darling of the interactive festival.... read more
Social media design for small business
Click to download the interview Whether you’re trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Creating a professional, effective, and cohesive design... read more
A world gone social. Adapt or become extinct.
Click to download the interview The new era of social media marketing for your business is not only coming, it has already arrived. Mark Babbit of YouTern believes that the core premise of his new book A World Gone... read more
Guy Kawasaki – How Aussie startup Canva has democratised design
Click to download this episode. Guy Kawasaki, chief evangelist of Canva, believes that graphic design is becoming more available and accessible for everyone. In his recent interview with the Australian Businesswomen’s Network he explains the role of an evangelist... read more
YouTube marketing power. Find prospects, launch your product, reach a huge audience.
Click to download this episode. YouTube is the second-largest search engine after Google. It reaches over a billion visitors each month. YouTube is unique in that it can enable small businesses to develop an authentic and engaging voice and... read more
Know your different tribes. Using social media to access niche markets
In social media, the key thing is to know your different “tribes” says Ken Burgin. Ken is the founder of ProfitableHospitality.com, a website focused on providing essential information and skills to chefs, club managers and café and restaurant owners... read more
The power of niche social media marketing
Click to download this episode. Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targeted group through social media. If we can’t be all things to all people, how do... read more
An insider’s guide to getting the most out of Facebook
Click to download this episode. Nick Bowditch, startup consultant and former Small Business Marketing Executive of Australia and NZ at Facebook, strongly believes that of all the social media platforms, “Facebook is King”. In this interview on the Social... read more
Build Your Network and Create Opportunities with Google+
Click to download this episode. Social media is a valuable tool for any business. Many small business owners don’t realise how valuable Google+ can be along with other social media platforms, such as Twitter, LinkedIn, and Facebook. In a... read more
Visual Social Media Marketing: Real Pictures of Real Things taken by Real People
Click to download this episode. Krista Neher of Boot Camp Digital and author of Visual Social Marketing for Dummies, shares her advice on how to use visuals in social media. In this Social Media for Small Business podcast, she... read more
