How hot is your business brand?
Click to download the interview Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. Georgie Summerhayes is the CEO of BrandData, a... read more
Meerkat – The new video streaming app that’s become the darling of social media marketers
Click to download the interview Suzi Dafnis and co-host Cat Matson are back together, after their South by Southwest adventures in Austin, Texas, to present Meerkat – the video streaming app that was the darling of the interactive festival.... read more
Social media design for small business
Click to download the interview Whether you’re trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Creating a professional, effective, and cohesive design... read more
YouTube marketing power. Find prospects, launch your product, reach a huge audience.
Click to download this episode. YouTube is the second-largest search engine after Google. It reaches over a billion visitors each month. YouTube is unique in that it can enable small businesses to develop an authentic and engaging voice and... read more
The power of niche social media marketing
Click to download this episode. Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targeted group through social media. If we can’t be all things to all people, how do... read more
An insider’s guide to getting the most out of Facebook
Click to download this episode. Nick Bowditch, startup consultant and former Small Business Marketing Executive of Australia and NZ at Facebook, strongly believes that of all the social media platforms, “Facebook is King”. In this interview on the Social... read more
Build Your Network and Create Opportunities with Google+
Click to download this episode. Social media is a valuable tool for any business. Many small business owners don’t realise how valuable Google+ can be along with other social media platforms, such as Twitter, LinkedIn, and Facebook. In a... read more
Visual Social Media Marketing: Real Pictures of Real Things taken by Real People
Click to download this episode. Krista Neher of Boot Camp Digital and author of Visual Social Marketing for Dummies, shares her advice on how to use visuals in social media. In this Social Media for Small Business podcast, she... read more
How to Recover From a Social Media Disaster
Click to download this episode. When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of May the Fourth – International Star Wars Day, there was a (loud and online) backlash from their usually... read more
A Social Media Identity: Obligations and Observations
Click to download this episode At the forefront of most new ideas, social media is a platform for change and strong opinions. In this new interview Australian of the Year finalist and popular author, Dr Anita Heiss, speaks... read more
How to use social media to move a community of people into taking action
Click here to download this episode. Building a community on social media is only half of the equation. Successful online marketing hinges on these community members taking the desired action – be that attending an event, purchasing a... read more