Do you talk TO your customers, or with them? In a day and age when you can no longer assume that you have no control on whether customers refer you, it’s time to take action and discover how to... read more
I have long been a proponent of clearly articulating your ideal target market, and crafting your message to appeal only to them. Clients have resisted, saying they don’t want to ‘miss’ potential work from less-than-ideal-clients. My response has always... read more
Angela Vithoulkas is the multi-award-winning CEO of VIVO cafe, one of Sydney CBD’s most recognisable cafe brands. She has forged a strong reputation for the cafe through clever marketing techniques and a belief that customer service excellence forms the... read more
Valerie Khoo is a journalist, author and entrepreneur who founded the Sydney Writers’ Centre – Australia’s leading centre for writing training. Valerie is also a small business commentator for major media in Australia. Her popular Enterprise blog appears in the online... read more
Humans can’t help but recommend goods and services to others – it’s an instinct wired deep in the brain. In his new book, The Referral Engine, small business guru John Jantsch shows how you can tap into that hardwired... read more
The multi-award winning team at Ruby Cha Cha use innovative market research to provide insights and create business stories that allow their clients to solve marketing challenges. Ellen Baron and Kristin Hickey, the Managing Partners of the company, discuss... read more
Off soon to a Club Med I was reflecting on why Club Med had been such a successful brand for so long, and what sets it apart. It occurred to me that Club Med has the right mix of... read more
The multi-award winning team at Ruby Cha Cha uses innovative market research to provide insights and create business stories that allow their clients to solve marketing challenges. In this interview we learn the role that research should play in... read more
I am a fan of affiliate marketing but in my experience many business owners are a little bewildered at how it can work for their business. There are two sides to affiliate marketing, firstly you can drive sales and... read more
Right now I’m reading Marketing Lessons From the Grateful Dead, a new book by David Meerman Scott (author of bestseller “The New Rules of Marketing and PR”) and Brian Halligan (founder of Hubspot). I’ve learned that: I should watch... read more
Designed to support the health and well-being of its customers and the planet, this innovative business is being very green, right down to the packaging, AND even in their marketing – adopting terrific social media opportunities to grow their... read more
In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
