You could buy this house for $50
When this Annapolis couple couldn’t sell their house due to the economic downturn, they had a lateral thought. Raffle off their house. Tickets – just $50. See how they went. www.fiftydollarhouse.com read more
When this Annapolis couple couldn’t sell their house due to the economic downturn, they had a lateral thought. Raffle off their house. Tickets – just $50. See how they went. www.fiftydollarhouse.com read more
Most business owners I talk to believe almost everything they do in their business, only they can do. They have learned from experience if they give work to someone else, they mess it up. And then they spend twice... read more
There are a number of things you can do and when they are combined with a bit of focus, discipline and consistency they create the magic pill. But for most, what is required can be a little too much... read more
In today’s highly competitive world, business success depends heavily on your ability to make well-informed, knowledgeable and strategic decisions. As an entrepreneur and/or a business manager, you need reliable information to develop effective marketing strategies. Market research is essential... read more
There’s no doubt that some sectors of the economy are slowing and when things get tough, marketing is one of the first budgets under the knife. Many company directors and business owners see money spent on advertising, public relations,... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
A large majority of business owners and managers that I speak to tell me that referrals or word-of-mouth promotions, account for a significant percentage of their new business enquiries. However, many business owners do not have a formalised, ongoing... read more
How often have you bought a product or service and felt inherently dissatisfied – as if something has really let you down? Sometimes this kind of feeling is almost indescribable. Often you feel disappointed, as if you have been... read more
In the great scheme of all things creative and expensive, advertising agencies sit at the top of the food chain, corner print shops (CPSs) at the bottom, and design studios in the middle. Typically, an ad agency offers services... read more
One of Bondi’s Best Kept Secrets The Fredericks’ run a busy bed and breakfast on the shores of Sydney’s Bondi Beach. Over the Olympic period their Bondi Beach Homestay accommodation has housed many tourists including, to their surprise, some... read more
In the last edition of The Networker, I talked about the importance of harnessing the power of referrals in your business and the impact that word of mouth can have on your bottom line. Referrals can be a fantastic... read more
When was the last time you wanted to purchase office equipment or items for your home, or tried to enlist the help of a professional service provider? What was the service like? Did the person who tried to sell... read more