Last Friday, Australian Businesswomen’s Network members and bloggers Yvette Vignando, Vivienne Kane, Alycia Edgar and Johanna Baker-Dowdell and I (along with over 300 others) attend the ProBlogger Training Day in Melbourne. The one-day event was been created for bloggers... read more
When you develop any communications strategy, it ultimately takes a lot of hard work and dedication to build an audience that cares enough to speak up. This is also true for your blog when you’re using it as a... read more
An online marketing campaign can create a sustainable pipeline of leads and sales for your business. It is a simple, ‘fast-to-build’ and cost-effective marketing tool. With more traffic to your website, visitors will get to know your brand better... read more
Suzanne Damms is the Marketing Manager for MYOB, a company that started over 20 years ago with a clear vision to make business life easier. In this In Her Shoes interview, Suzanne explains: the greatest changes she’s seen in... read more
Two weeks ago, I had the wonderful opportunity to work with Guy Kawasaki for the second time. The first time was two months ago when he was my guest on BOOKED for Lunch, a webinar series that features the... read more
I’m not normally a fan of reality TV, but Keeping Up with the Kardashians intrigues me — this family embodies the luxury Californian dream… A-list parties, private jets and shoes worth the average monthly mortgage repayment. The show seems... read more
It’s a fact that the process of job-hunting is essentially a marketing exercise, where, with all other things being equal, the most strategic marketer will win the job. The competition for good jobs across all levels of Australia’s job... read more
The core issues for success in any business are developing and selling a product, service or idea that is valued by your customers; continually creating and generating new possibilities for growth; and ensuring your business is set up and... read more
(or the Anatomy of an Online Engagement That Went Pear-Shaped) I spend A LOT of my professional and personal time online. I tweet, Facebook, write blog posts and comment on blog posts. I love it… and for the majority... read more
In developing and managing your personal brand, the most basic marketing principles apply. In today’s job-hunting environment, the most successful job-seekers are those who understand the value of marketing and apply to themselves those principles that companies have used for... read more
Ghazaleh Lyari is the Founder and Managing Director of Ghermez Cupcakes, a gourmet cupcakes company that uses nothing but the best, wholesome ingredients. In this In Her Shoes interview, Ghazaleh discusses: her inspirations for becoming a business owner the... read more
Marketing is all about determining the needs of consumers or customers and matching those needs with products and services a company can deliver for the right perceived value. Branding is the key marketing asset for any company and as... read more
