I’m tempted to add “New Year’s resolutions” to my list of dirty words. The phrase is just too steeped with failure — it doesn’t help, of course, that the media loves to bombard us with abysmal statistics. Apparently 25%... read more
If you’ve explored our website or attended any of our events, you might think that the Australian Businesswomen’s Network (ABN) is a large organisation — but we’re not. We’re a small business, a small team of six people on... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
Many of you will have heard of Flight Centre’s Lowest Airfare Guarantee. It’s central to their marketing strategy – and reinforced by their Unbeatable tag line. You may not be so familiar with The Clean Plumber – a plumbing... read more
Unless you are a total stranger to blogging, you may already know the importance of comments. If you want to get more engaged and responsive visitors to your blog, blog comment marketing is something you should consider doing. At... read more
You’ve got a fantastic idea for a promotion and you’ve put together a great marketing campaign. There’s a landing page on your website, you’ve sent an email out and you’re working your social media network. But not much has... read more
Cara Morton is a Senior Executive at Accenture, a global management consulting, technology services and outsourcing company with more than 223,000 people serving clients in more than 120 countries. In this In Her Shoes interview, Cara discusses: her role... read more
Are you, like most small businesses, strapped for cash and lacking a marketing budget? No worries! There are plenty of ways to market your business without breaking the (small) bank. Marketing Plan First off, you need to create a... read more
Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers. In this In Her Shoes interview, Melanie shares: how businesses can now manage their client... read more
Are you making best use of the online marketing options available to you? Suzi Dafnis discusses how online marketing is changing with guests Robert Gerrish and Valerie Khoo. In this episode of The Venture, we discuss: What’s happening with... read more
During a recent day long business event, I lunched at a local café with a group of fellow attendees. We chose this café from several less likely looking contenders; it was brightly signposted and touted itself as an organic,... read more
