Last week, I awoke to an unsurprising but fairly depressing article in The Age (also in Sydney Morning Herald) about cranky Australian consumers. It detailed the results of an American Express survey, which rated Australian consumers’ dissatisfaction with customer... read more
Why you need a fleshy picture of your ideal customer and how to get it. Last month’s post – Gone fishin’ – talked about the importance of targeting your customer. So you might be wondering why we’re here talking... read more
Airlines in Australia seem to have been in a customer service black hole in recent weeks. First the ash cloud and then the grounding of Tiger Airways has revealed big gaps in their ability to deal with service problems... read more
You wouldn’t be running a business if you didn’t have people already buying your product or service. But in a sea of small businesses and tough competition, how do you catch your slippery customer hook, line and sinker? 1.... read more
You wouldn’t be running a business if you didn’t have people already buying your product or service. But in a sea of small businesses and tough competition, how do you catch your slippery customer hook, line and sinker? 1.... read more
Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today. Here is my list of... read more
While looking at laptop computers last week, I was offered something unexpected. One brand (think fruit) has a very attractive product – and the retailer provides something extra that was quite enticing. They run a series of free instore... read more
How to reward customers, create a loyal fan base and transform your customers’ experience. The way that we interact with customers has changed. The environment for businesses has transformed over recent years. Client expectations are higher and the level... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we interview Vivienne Kane, co-owner of Minuteman Press Prahran, a print franchise. Vivienne is extremely passionate about... read more
My husband and I have a long standing Saturday morning ritual. We walk our dog (an elderly but still lovable Golden Retriever) to a local café for a latte or two and have a debrief about our business week.... read more
What advice would you give a friend who is so wrapped in someone they haven’t noticed the other person doesn’t feel the same? You’d tell them to take a step back, put themselves first and let the other one... read more
I endured a remedial massage last week. And I mean endured. It was at times excruciating… where the best I could do was breathe through the pain of someone trying to take my pain away. At the end of... read more
