Are your customers really who you think they are ?
So who are my customers and where do they fit into the scheme of things? We all like to think that we really know who our customers are and why they like to buy from us rather than from... read more
Can-do Thinking – It does make a difference
The diversity in people always fascinates me. And when it comes to customer service, the differences in personalities can be particularly striking. It’s the people involved (rather than the specific product) that makes the service memorable in either a... read more
Communicating with customers and clients from other cultures
With the vast numbers of overseas visitors to Australia each year, you may have the opportunity to sell your products or services to a wider range of people from different cultures than ever before. What an opportunity! But what... read more