Branding as I discussed in a previous article is understanding that your business’ reputation is dependent on you consistently delivering on your promises. In the follow-up article I discussed that your brand is also dependent on all stakeholders delivering on your... read more
If you don’t know me by now, I’m a graphic designer by trade. I ran my own small print design agency before moving into web design and, eventually, started Web123. I now manage over 20 people, and my role... read more
Back in 1981, while I was playing with my Rubik’s Cube and watching Tony Barber on Sale of the Century, some clever techies in the US developed eftpos. It’s amazing to think this revolutionary cashless payment system came into... read more
Let’s say you have a hot lead call in and they fit your ideal client profile, and they’re ready to buy now. It’s a dream sales call. I bet you get pretty excited when you get one of those,... read more
One of the smartest investments to manage your business is a CRM (customer relationship management) program, either as a purchased program or cloud system. A CRM program provides a business with the ability to create, assign and manage your... read more
In a new interview, Facebook specialist Loren Bartley of social media consultancy, Impactiv8, we learn that companies should not be asking “What do I want to tell my customers?” but rather “What do my customers want to know?” There... read more
In this social media age, visual imagery can make or break businesses. Business owners need to harness the power of social media because it is here to stay. Social media has revolutionised the way we connect with people and... read more
For many businesses, customer relationship management (CRM) software is just another necessary data collection tool. You buy it, use it, but don’t really consider how it is that you’re actually benefitting. While you do need a place to store... read more
It doesn’t matter what business or industry you’re in, some customers you’ll love, and some you won’t. Some customers are a dream and others are just nightmares and there’s nothing we can do about that…. Or is there? When... read more
In my last post, I discussed how I had broken up with Facebook and the importance of keeping your personal and business pages separate. But the other interesting take-away from my experience was the reality of my online relationships.... read more
Let’s talk about clients. We all have them, the good, the bad, and the ‘meh’! You may not like them all, but you need ‘em! I don’t think I need to tell you why your clients are important. I’m... read more
Customer surveys are not a new way to gauge how you’re doing in business. Today, they’re easy to implement and can really help you stand out from the competition by providing exactly what customers are asking for. This morning,... read more
