‘You have to be bad to be good!’
Have you ever experienced bad or mediocre service? Have you ever given service to a client that was less than what you (or they) desired? Here’s the thing. Most people don’t want to give bad service, but often good... read more
Your Hot Prospect Finally Agrees to Meet With You – What Do You Do Next?
Let’s assume your business markets across several channels, both online and offline. And you follow up individually and consistently on all of your leads. Eventually if you’ve lined the ducks up correctly, it will happen. You leave a message... read more
Tales & Sales: Upcoming Webinar Reveals Storytelling Secrets
According to well-known business writer, Valerie Khoo, successful storytelling is an essential element to building a business, yet it is one of the most under-utilised tools in the industry today. “We’ve become so accustomed to focus on data and... read more
Common Courtesy: Not So Common After All
As the next generation of the family start out in the business world, one asked “Why should I need to leave my phone in my bag?’. This conversation made me wonder – is it me who is out of... read more
Brands Need Social Currency
In a world where one of the only things you control is your reputation, the same can be said about your brand’s reputation. However, in a world where your reputation can be built over time, yet trashed in a... read more
Is All Publicity Good Publicity?
This is one of the great adages of all time – and arguably the mantra of many a D- grade celebrity dreaming up their 15 minutes of fame. But is it always true? Publicity is by definition, information that... read more
The Cloud: Managing Customer Relations
If you have a sales team, imagine the power that can come from them having access to your entire CRM system while they’re out and about seeing clients? Alycia Edgar of Coastal Accounting Services shows you how online cloud... read more
Is Your Website Anti Social?
Do you smile when you talk to your customers? I was at a networking event recently and someone handed me the most boring, plain jane business card. It had Times New Roman font, no images and zero contact details,... read more
8 Tips to Increase Customer Trust and Website Sales Instantly
Every business owner knows that there’s hell of a lot of work that goes into going online. You put all this research, effort, blood, sweat and tears into your website and getting traffic to it, so you want to... read more
Loyal Customers: How to Add to Your Sales Team for Free
How many businesses concentrate most of their marketing efforts on bringing in new customers – and pay very little attention to keeping the ones they’ve already got? Any marketing program worth its salt will get prospects to visit your... read more
Is Good Customer Service Hurting Your Business?
You know what annoys me? Text book customer service. It comes across as fake, as if the person serving has been told to go through the motions or is being “nice” just to make me come back and buy... read more
Customer Service Tips: What Happens if Your Product Sucks?
Were we expecting to have a great customer service experience when we looked at vacuum cleaners last Sunday? Not really – we just needed something that sucked! (unlike the sadly ineffectual model we were replacing). We ended up at... read more