Is your website underperforming, but you don’t know why? Could it be that the copy on your site is not effective in reaching your business goals, but you’re not sure what changes to make? This Masterclass on Effective Website... read more
Unless you are a total stranger to blogging, you may already know the importance of comments. If you want to get more engaged and responsive visitors to your blog, blog comment marketing is something you should consider doing. At... read more
Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers. In this In Her Shoes interview, Melanie shares: how businesses can now manage their client... read more
We hear a lot about social networking and businesses are jumping on board, but not always with a lot of direction or clear strategy. This episode of The Venture looks at the role of social networking in business. The... read more
Suzanne Damms is the Marketing Manager for MYOB, a company that started over 20 years ago with a clear vision to make business life easier. In this In Her Shoes interview, Suzanne explains: the greatest changes she’s seen in... read more
You may have heard the term Social Media Release (or Social Media Press Release) and wondered what the difference is between this and the standard media release. Well, social media releases are all about the reader, making the content... read more
The dreaded ‘elevator pitch’. A concept that involves explaining your job, or business, in the 30 second or so time span of an elevator ride. Although I’m told I do them well, I find elevator speeches to be a... read more
As the boss or the owner or the manager (or all three), you’ll spend a lot of time generally dealing with other human beings. In your position, you’ll be advising, informing, explaining, instructing, discussing, reviewing, clarifying, counselling, guiding, suggesting,... read more
An ability to prevent or easily deal with conflict makes for a more enjoyable, less stressful and more successful work and life experience. The upcoming second edition of New York Times best seller, Crucial Conversations has inspired a fresh... read more
Mentoring is probably the most powerful developmental process people can experience. Used effectively, it can empower people and provide a means to communicate that is second to none. It provides many tools and tips for managing those around you,... read more
Conflict is a fact of life. In business, it seems to be inevitable. It can occur when people are working towards different goals or outcomes. Or when people who have an unfortunate history are brought back together and simple... read more
What happens in Vegas stays in Vegas. But what happens online stays online for a long, long time! Follow these tips to make sure you’re not inadvertently killing your social media reputation: Consistency Consistency is the key to maintaining... read more
