Underneath the smile
“There is nothing to writing. All you do is sit down at a typewriter and bleed.” ~ Ernest Hemingway This quote appeared in my Facebook newsfeed a few days ago, shared by a friend on their page, and instead... read more
Does Technology Dehumanise Us? Generation Y says “Yes”
In The Wizard of Oz, all the Tin Man truly desires is a heart. He wants to feel fully human again, like he was before the Wicked Witch of the East cast a spell on him. When the Tin... read more
HOOKED – How Leaders Connect, Engage and Inspire with Storytelling
Click here to download this episode. Yamini Naidu is a global thought leader in business storytelling and is co-founder of One Thousand & One, a company that inspires leaders and business owners to achieve results using the power of... read more
The Third Space – How to Improve that Moment of Transition Between One Task and the Next
I get to work with around 100 different companies a year. I get to talk to the senior people in those organisations and understand their challenges and current focuses. I have been doing this for around 10 years and... read more
Interview Questions You Should Be Prepared to Answer
There are three types of interview questions that all job seekers should be prepared to answer. Here are tips to prepare an answer for all three – behavioural, situational and standard interview questions. Behavioural Interview Questions Behavioural interview questions... read more
When is a postcard not a postcard….
and how could that help you sell? One of my missions in business is finding effective marketing products that won’t break your budget. Postcards are probably the cheapest form of printed marketing you can buy. They can also be... read more
Achieving Effective Website Content
Increasingly, clients are realising that a creative and beautiful website doesn’t always translate into more business. Looks are one thing, but in the case of websites, it’s all about the content. Content is king. What follows are some tips... read more
Oscar Wilde and 3 Ways to Get Your Media Releases Seen
To paraphrase Oscar Wilde, the only thing worse than being talked about, is not being talked about. Wilde, of course, was a master at getting tongues wagging — when he wasn’t lounging around with a sunflower in hand or... read more
How to Write Like a Human at Work
It’s time for people in business to stop using words as a screen to hide behind, and to start writing as if we were humans writing for other humans. I’m focusing here on the internal writing we do –... read more
What I Learned About Marketing – From a Tomato
Last week I was introduced to a great little app by Frances Pratt, our HerBusiness blogger and sales guru. Pomodoro (yes, Italian for tomato) is a little time management tool that breaks your time into 25 minute blocks. So... read more
My Top 2 Tips (and a to-do!) for Writing Great Pages
Getting your content right is so important if you want your website to convert… but thankfully it isn’t rocket science! Here’s some easy pointers that really can help you get more enquiries and make more sales…. just by making a few simple changes... read more
Creating Experiences that Change the World
Click here to download this episode. Sally Hill is the owner of Wildwon, an experience design and event production company. In this herBusiness podcast, we discuss creating engaging experiences for your customers and how employing experiences can influence... read more
