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Whether it’s images, text, blog posts or eBooks – the process of sharing content is now a leading marketing trend. What sets content marketing apart from more direct steams of marketing is its ability to create a story and target an interest-based community.

In this Social Media for Small Business podcast, learn how to capitalise on a community and build a brand by sharing easy-to-create content with expert advice from Jeanne-Vida Douglas, of Filtered Media.

 

Listen to this Social Media for Small Business interview with Jeanne-Vida Douglas to learn:

  • How to succeed in content marketing
  • Traditional advertising vs content marketing
  • The difference between PR and content marketing
  • Details about successful content marketing and how they transformed certain businesses
  • How content marketing gives small businesses enormous opportunities
  • How branded content relates to community
  • Step-by-step guidence on content marketing strategy
  • The advantages of becoming a content curator

Mentioned in episode:

About the Hosts

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

About the Guests

Jeanne-Vida Douglas is a multi-award winning business journalist with a decade’s experience covering the information technology sector. As a freelance journalist, she covered the IT industry for more than a dozen titles in Australia and the Asia-Pacific region, including The Australian Financial Review and MIS. Jeanne-Vida is also writing a...