On International Women’s Day, Australia’s peak shareholders’ body said women should be appointed to company boards according to their abilities, not arbitrary quotas, according to The Australian newspaper. And Federal Opposition Women’s Affairs spokesperson Michaelia Cash restated the Coalition’s... read more
I’ve recently returned from Austin, Texas, having attended the world’s largest Interactive Media conference, South by South West. There’s no doubt, based on the presentations by the world’s marketing and interactive media EXPERTS, that social media platforms are here... read more
David Meerman Scott (coauthor of numerous marketing bestsellers including “New Rules for Marketing & PR“) was at South By South West Interactive giving a talk about his book, Marketing Lessons from the Grateful Dead. In this brief clip he... read more
Valerie Khoo of the Sydney Writers’ Centre attended South by South West (SXSW) to look at what ideas she can share with her customers and also implement in her own business. In this video she shares: some of the... read more
Lara Solomon of Social Rabbit (which provides social media and client engagement training) and Steps Learning attended South by South West to meet new people and to access the great speaker line-up. In this interview we discuss the themes... read more
On International Women’s Day, Australia’s peak shareholders’ body said women should be appointed to company boards according to their abilities, not arbitrary quotas, according to The Australian newspaper. And Federal Opposition Women’s Affairs spokesperson Michaelia Cash restated the Coalition’s... read more
In a day and age when those companies and personalities who dominate an industry or sector tend to be the ones that have the most consistent, compelling content, authors CC Chapman and Ann Handley have captured the need to... read more
When is supporting a cause really only supporting you and your brand? When done authentically, social enterprise has a powerful social impact. Some businesses contribute because that is their key driver. However, when a social initiative is done (or could... read more
On Day 4 of South by South West, Cat Matson (Alito) and Suzi Dafnis (Australian Businesswomen’s Network) talked about the journey so far at this year’s conference, including: Can companies outsource their social media? When does it work and... read more
Do you get the most from your survey? Doing a survey is only part of the process. Most businesses believe they don’t get value from doing a survey because they don’t action it properly. Here is a guide on... read more
Have you done an annual (p)review of your business this year yet? Holidays give us a breathing space where we can take a step out of our business and really see it clearly from the outside. I’ve been running... read more
On International Women’s Day I attended the UN Women Breakfast celebrating the 100th anniversary of IWD. I was so inspired I need to share. After the event was over, I found myself sitting at Darling Harbor on a bench... read more
