Anyone can be a leader, but it takes a certain type of person be a true leader. Lisa Rubinstein, author of True Leadership: The Source of Success, explains that: “A true leader is someone who has found something that... read more
On election night, Tony Abbott declared that Australia was under new management and “once more open for business.” It was a striking line, which played well with the business sector hopeful of an end to the instability and uncertainty... read more
Back in 1981, while I was playing with my Rubik’s Cube and watching Tony Barber on Sale of the Century, some clever techies in the US developed eftpos. It’s amazing to think this revolutionary cashless payment system came into... read more
Most people get sales confused with manipulation and conning people to part with their money. Great selling is a world away from that and is really about putting together some simple principles. Basic principles that are very similar to... read more
Click here to download this episode. What should your small business be doing on LinkedIn? And how can you integrate LinkedIn into your wider marketing plan? Listen to this Social Media for Small Business interview with Selina Power to... read more
This morning I completed the Commonwealth Bank’s ‘What kind of entrepreneur are you?‘ quick psychometric test to reveal what type of business owner I am (based on seven possible types identified in the test). The popular online survey has... read more
In a recent interview Brian Tracy, author of Motivation, explains the importance of staff motivation in the workplace. Disturbingly, Tracy believes that the average person only works to 50% of their capabilities due to lack of motivation. According to... read more
There comes a time in any businesswoman’s life when she has to talk money. Some of us handle it really well, but a lot of us cough and splutter our way along; some apologize for it, and a few... read more
Branding, as I wrote in Part 1, is the building block to your business and its marketing. It is built over time with consistency of message and service/products plus delivering on your promises. A business’ brand will – dare... read more
and how could that help you sell? One of my missions in business is finding effective marketing products that won’t break your budget. Postcards are probably the cheapest form of printed marketing you can buy. They can also be... read more
Click here to download this episode. Shona Mackin is the Chief Engagement Office for Socialface, a company that puts the business in social media. Listen to this the Social Media for Small Business podcast with Shona Mackin to learn: What she... read more
Since the Social Media for Small Business podcast launched in October 2011, the series has seen 50 guests join co-hosts Suzi Dafnis and Cat Matson to provide small businesses with useful tips and strategies for making the most of... read more
