The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth

Sales & Marketing, Podcasts


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In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY part of Marketing!

This is a topic we’ve touched on at different times over the years, but it’s the first time we’re approaching it like this bringing in 3 people who’ve had money breakthroughs in 3 important ways that relate to how we do our marketing:

  • Mindset Breakthrough
  • Price Breakthrough
  • Investing in Paid Traffic Breakthrough

Listen to this episode to hear more about:

  • Why the “DIY” approach to your marketing where you “think” you’re SAVING money can actually be COSTING you more!
  • The powerful reframe Shandra Moran of the Transit Lounge had that marketing, when done well, is actually an investment and a part of business operations. It’s not just a cost or an expense.
  • The importance of asking “Where is my money best INVESTED” and how treating your marketing budget like an investment can transform your results.
  • How to deal with money blocks around the price you charge.
  • Shifting my criteria based on where I spent money and what I spent it on.
  • The “internal” work around reframing money stories and beliefs that made a difference for these 3 business owners (and what you can learn from their experience).
  • What Fertility Specialist Tasha Jennings, did to get congruent with the value she was providing and charge more for her services!
  • The very special list Tasha made that completely transformed her belief in the value she brings to her clients (this one tip can completely change your business!).
  • How Fashion Stylist, Fiona Keary made the leap to paid traffic and scaled her business.
  • And much more!

Also mentioned in this episode:

About the Hosts

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

About the Guests

Shandra is the founder of The Transit Lounge, a boutique leadership coaching consultancy for women who have had a successful career and now want to start their own business. Her broad experience and training includes over ten years in the highly competitive media industry as well as over ten years...

Tasha Jennings is a qualified Naturopath with over 15 years experience in clinical practice. product and program development, writing, training and presenting.  Tasha is an expert contributor to major media publications including the Herald Sun and New Idea, Mouth of Mum’s , The Bub Hub, as well as pharmaceutical and medical journals.  She has...

I was an accountant and a style tragic (being the first doesn’t mean that you are the second)! I loved clothes but had no idea how to pull it all together. Sometimes I got it right, but ‘wow’ sometimes I got it very wrong. I had a wardrobe full of...