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214 – The Hybrid Expert Revolution – With Ryan Levesque

Sales & Marketing, Podcasts

Content Sells Podcast

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Imagine being able to go from “Tired & Trapped” with your marketing and business model, to achieving “Freedom & Flexibility” where you are able to unhook your income from your time and make more by doing less – sound like a pipe dream?

If you’re a coach, consultant, course creator or other type of expert, best-selling author and 6-time Inc 5000 CEO, Ryan Levesque, has spent more than a decade decoding the exact steps you can take to do just that.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive deep with Ryan on the new “revolution” he sees coming for people with expertise and those who help others through coaching and consulting.

He calls it the Hybrid Expert Revolution and he shares why NOW is the exact moment to make “The Switch” from a “1:1” to “Group” approach to expand your impact and your income.

Listen to this episode to hear more about:

  • Ryan’s BRAND NEW Hybrid Expert Method (be one of the first in the world to learn this approach).
  • The 3 Key Shifts giving coaches, consultants, course creators and other experts more LEVERAGE in their business.
  • Ryan’s moving personal story of going from his death-bed due to overwork serving customers 1:1, to being able to leverage his expertise into MULTIPLE 7 & 8-figure businesses and living a more balanced “dream” lifestyle.
  • How to navigate switching to more leveraged group programs while also RETAINING your current income!
  • The REALISTIC process for experts to move from 1:1 to Groups (hint: it doesn’t happen overnight and you need to take a “hybrid” approach).
  • The FIRST place Ryan recommends you start when creating a group program.
  • How to avoid creating a “Frankenstein” business with one very specific mindset shift.
  • And much more!

Also mentioned in this episode:

  • HerBusiness Marketing Success Mastermind
  • The REACH Retreat in Hawaii
  • Content Sells Facebook Page
  • Ryan’s Upcoming Hybrid Expert Workshop
  • Episode 2 – Your Ideal Client
  • Episode 23 – How To Craft An Offer That Sells
  • Episode 67 – Client Avatar Interviews
  • Erica Webb – Self-Kind Hub

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About the Hosts

Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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  • Twitter
  • LinkedIn
  • YouTube
  • Blog
  • Website

About the Guests

Ryan Levesque

Ryan Levesque is the 6-time Inc. 5000 CEO of The ASK Method® Company, and the #1 national best-selling author of the books Choose and Ask, the latter named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, Harvard Business...

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    guest social links:

  • Facebook
  • Instagram
  • Blog
  • Website
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About herBusiness

Celebrating 29 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

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