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Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we interview Penelope Beveridge, a multi-award winning pro-photographer (and ABN member) whose images have appeared in magazines like Vogue Living and Entertainment.

 

Listen to this herBusiness interview with Penelope Beveridge to learn:

  • What drives her as an artist
  • The importance of professional photography for small businesses
  • When amateur photography works and when it can be detrimental to your brand
  • If great photography is integral to building a cohesive brand
  • The psychological impacts of great business imagery to the average customer and potential client
  • Photography tips for both product-based and service-based businesses
  • How women are breaking through into the commercial advertising arena of photography

About the Host

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

About the Guests

Penelope Beveridge is an international pro-photographer, artist, industry representative and philanthropist, who enjoys a variety of roles and successes in her field. She boasts an extensive list of high profile clientele, from companies such as Qantas, Virgin Airlines, Coca Cola, Yahoo 7, Mercedes, Medmojo Paris, Tourism Australia, Tourism NSW, T2...