Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches.
So, in this episode of the HerBusiness Podcast, I’m talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients.
Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she’s giving us a peek behind the curtain.
Here’s What You’ll Discover in this Episode:
- The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal.
- The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best.
- The one, repeated event that consistently CONVERTS Amanda’s clients (she’s been using this for years… and it still works!)
- What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a “next step” to take.
- How Amanda decides which marketing activities to double-down on (and which to throw out!)
- Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up.
- How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you’re not constantly chasing new leads), and… make more money!
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Mentioned in This Episode:
Content Sells Episode 4:
Finding Your Marketing Mountain
Content Sells Episode 328:
4 Systems That Saved My Sanity as a Business Owner
Thanks to our Reviewer — Katie Balogh, Bright Point Research
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