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 – Escaping the Rut: Why You Need To Think Differently About Your Business

Right now, you could be so close to breaking through in your business.

You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces.

Maybe you’re just getting started in your business.

Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy so that things move forward can be challenging, especially when you feel like you’re being pulled in a thousand different directions.

Or, if you’ve been in business for a while, maybe you’ve had some growth, but now things have slowed down and you’ve seen the results flatten out, or maybe even go backwards.

You might feel like you’ve lost your mojo. And the momentum you used to have is gone. And that can leave you feeling stuck, frustrated, not to mention anxious, not sure what to do next, to turn things around, or perhaps you’ve got the opposite problem.

Or maybe your situation is that you’ve experienced some rapid growth in your business. Things have really taken off and while that’s been great, it’s created a ton of new challenges that have left you struggling to keep up hiring new team members, juggling cash flow, and working long hours that can all take its toll and put your continued growth at risk. Unless you can figure out a way to manage it.

If any of those situations ring true for you, you’re not alone. I meet women all the time, all over the world who tell me that they have similar challenges. And over the past 27 years of being in business, I can say that I’ve experienced each of them, myself, at least one time or another.

As a business owner, you can feel like you’re in a rut when there are so many demands competing for your attention, or you feel like you’ve hit a place where you’re stuck, and what worked just isn’t working anymore.

In this episode, I’ll show you:

  • The ‘mantra’ my mentor, Robert Kiyosaki, instilled in me about doing business differently
  • The mistake that might be keeping your business small
  • How to ‘let go more’ without losing control
  • Why burnout is inevitable if you don’t start to do things differently
  • Why running your busines as a ‘lone ranger’ is an outdated idea
  • How Stephen Covey’s quote: “The main thing is to keep the main thing the main thing” helps you prioritise and focus on what really matters
  • How to know if you can afford to get extra support in your business
  • How taking action helps you escape the rut
  • Why creating the space and time to plan is an underutilised game-changer for your business
  • And much more.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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