AI is changing how your customers find you—and faster than most businesses realise.
In this episode, we explore the shift from traditional SEO (Search Engine Optimisation) to AEO (Answer Engine Optimisation), and what it really means for your visibility in tools like ChatGPT, Gemini, and Perplexity.
Our guest, Jenna Hannon of Hatter, brings deep experience scaling companies like Uber Eats and now co-founding Hatter.ai, a platform that helps businesses improve their AI visibility.
What she reveals may surprise you: even businesses doing “all the right things” with SEO may be completely invisible in AI-driven search.
Why? Because AI doesn’t just rank—it summarises.
And that changes everything.
Instead of rewarding broad, keyword-heavy content, AI tools prioritise clarity, specificity, and relevance. If your messaging is vague or trying to appeal to everyone, AI struggles to understand who you serve—and simply leaves you out of the conversation.
One of the biggest takeaways? We’re going back to fundamentals
Clear positioning. Defined ideal clients. Consistent messaging.
Your website is no longer just a digital brochure—it’s a training ground for AI. Every page, blog, and piece of content contributes to how these systems interpret and recommend your business.
Jenna also shares why blogging is making a comeback (yes, really), and how small businesses now have a genuine opportunity to compete with bigger brands—often outranking them—by being more focused and intentional.
We also explore:
- The overlap (and differences) between SEO and AEO
- Why generic AI-generated content won’t get you results
- How to maintain your voice while using AI tools
- The importance of consistency over quick fixes
If you’ve been feeling overwhelmed by AI, this conversation brings clarity—and a practical place to start.
🎁 Jenna also shares a free AI visibility audit tool to help you see where you currently stand.
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