There’s a quiet but powerful shift happening in how people find experts. And all the SEO work in the world won’t help if you aren’t being discovered in AI searches.
In this episode, Suzi Dafnis is joined by AI strategist Loren Bartley to discuss what this means for your visibility, your authority, and ultimately, your business growth.
For years, visibility has been about ranking on Google. But today, people are increasingly turning to AI tools to get answers. And instead of a list of options, they’re often given just one recommendation.
Which leads to a confronting question: Are you showing up—or not at all?
As Loren explains, this isn’t about how good your business is. It’s about whether AI can clearly understand and confidently recommend you above anyone else.
To help make sense of this shift, Loren introduces her 3Cs framework:
- Clarity – Is it obvious who you help, what you do, and who it’s for?
- Consistency – Does your message match across every platform?
- Corroboration – Are others (reviews, media, podcasts) confirming your expertise?
What’s surprising is how many established business owners are missing the mark because their online signals are fragmented or outdated.
There’s also a deeper insight here: being a generalist doesn’t just dilute your message anymore — it can make you invisible to AI altogether.
The good news? This is fixable.
Loren shares practical ways to audit your current visibility, update your positioning, and build stronger signals that AI tools can recognise and trust.
She also introduces her Vera audit tool, designed to give you a clear, personalised action plan.
If you’ve been relying on SEO, social media, and content marketing, this episode will help you layer in what’s next — without starting from scratch.
Listen to the full episode to understand how to position your business so that when AI is asked for a recommendation… it chooses you.
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