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The HerBusiness Podcast

With Suzi Dafnis

 
 
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343 – #AskSuzi – How to Turn Cold Leads into Warm Leads Without Feeling Salesy

Sales & Marketing, Growth Zones

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It’s time to #AskSuzi! To start off this brand-new series, I’ll be answering a question I get from women business owners all the time.

“How can I turn cold leads into warm leads… without feeling like a used car salesman??”

It’s something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let’s dive into it.

Here’s What You’ll Learn in This Episode: 

  • Why following up with cold leads feels so awkward (and what you can do to reframe it)
  • What to say when following up without sounding awkward or ‘desperate’ for the sale.
  • What adding value (without asking for the sale) builds the trust and momentum you need
  • Why creating a PATHWAY to the sale is your best bet to reaching it.
  • How to design a simple lead nurturing pathway that moves prospects towards becoming clients.

 


 

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Mentioned in This Episode:

The HerBusiness Network

How to Get FREE Leads & Buyers on Instagram with Nicole Burke

From Free to Paid: How To Seamlessly Convert Leads to Buyers

How To Create A New Client Nurture Email Campaign

Thanks to our Reviewer – Brigit Hallam – Throw Your Leg Over Motorcycle Adventures

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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