Your marketing funnel includes all the steps you get people to take – from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together. Regardless of what...
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Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to “be decisive” and made a quick decision and then wished you’d taken a bit more time before you...
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Lead Magnets – we LOVE ‘em! When done well they can be the entry point for multi-million dollar campaigns. They are that “thin edge of the wedge” that you can use to introduce people to you and your products...
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Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that unless they’ve got a physical...
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Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically...
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We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together...
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One of our most popular annual episodes is back! We’re sharing our favourite books of the year. Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we’ve...
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If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you. And we’re doing it again this year! Not...
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Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show…...
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This episode is a companion piece to two other shows we did recently on Online Courses… The first – episode 139 – was all about how to CREATE Profitable Online Courses, where we shared some of our top tips...
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Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to...
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In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other women business owners to do… AND...
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