For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your...
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Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales! Yep...
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Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold...
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In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and start talking almost exclusively about the people...
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In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build...
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If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn’t feel that way sometimes)… You...
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Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of...
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Between them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT! In this episode, your hosts, share their top tips for great slide presentations....
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Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly...
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A question we get all the time is “I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?” So, in this episode,...
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Ever feel like you’re in a weird niche and therefore couldn’t possibly make money from an online course? I mean, who out there would want to learn how to do what you do? In this episode, your hosts Suzi...
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Being opportunistic is like a badge of honour we all need to wear as business owners, right? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it means to be opportunistic and...
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Content Sells