Yvonne El-Alam runs PatternCreative, where she spends time working closely with designers to produce inexpensive designs without the need to compromise quality and style. Yvonne has been part of the fashion industry for over 30 years, with expertise in... read more
We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new piece of content to create. And, because it’s so important to be consistent with... read more
“Leadership is all about inspiring and empowering others under a shared vision to deliver beyond the ordinary, to create something special, and to ultimately result in making this world a better place. Inspire and galvanise your team to deliver... read more
We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while. Today, your hosts, Suzi Dafnis and Michelle Falzon, will be answering Olga’s question about finding images... read more
“The earlier I leave my mark on the world, the bigger impact I could do.” are the words that drove Kathy Ryan to start her business KiR Architecture. At the early age of 12, Kathy knew she wanted to... read more
It’s no secret that the number of women on boards in Australia lags behind that in other developed countries. Yet, balancing out the gender imbalance takes women making themselves available and ready for board positions. But, is the boardroom... read more
Click to download the interview In order to create content that engages with your ideal market, it is important to get a clear picture of who your ideal client is and what they want. Focusing generally on... read more
Whether you’re just starting out in business, or are an experienced businesswoman, a good strategy is essential to your business success. Susan Wareham McGrath takes us through the essential steps to plan, build and measure the success of your... read more
Click to download the podcast How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? In this episode of the Content... read more
Proven ways to get more people to buy. For a business to be successful, it needs to sell something. Often, LOTS of something. Whether that something is a product, an idea or a service, the key to any business... read more
Like Apple’s “Here’s to the Crazy Ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your... read more
Click to download the interview Many of us have been brought up with a series of beliefs: that professional, business interactions and personal interactions are separate and vastly different things; that business interactions need to be guarded and... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
