14 - Content Sells Q & A

14 – Content Sells Q & A

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We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while.

Today, your hosts, Suzi Dafnis and Michelle Falzon, will be answering Olga’s question about finding images for her blog and website – including our top resources for paid stock images, free and public domain images and also how to create your own images.

We also answer Karen’s question about what to do if you’re not a natural content creator and Sandra’s question about popups – we’re sharing what tools to use, what makes an effective popup and what you want to avoid so you don’t annoy your visitors (we’ve all had those annoying popups, right?).

And we’ve got some pointers for Amanda who has struggled with creating her customer avatar.

Seeing how other people solve problems that you may also have is a great way to learn and we hope you enjoy this Q&A episode.

Plus, included in this episode is a free download relating to Olga’s question about where to find great images – 20 Great Image Ideas for Your Content Marketing.

 

Listen to this episode to hear more about:

  • Where to find inexpensive (or free) stock photos
  • How to make your content more visual (and why that’s important)
  • The kind of visual that will increase engagement
  • Creative Commons and Public Domain
  • How to use your own images
  • Ways to have your community create your images
  • Tips for creating content, even if you’re not a natural at it
  • The power of re-purposing
  • Why repetition is good
  • Popup dos and don’ts
  • 7 essential steps when creating your customer avatar

 

Also mentioned in this episode:

 

20 Great Image Ideas for Your Content Marketing

 

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...