Creating a Virtual Team
Feeling tired of doing EVERYTHING yourself in your business? Or maybe you just have no one to share the burden with, or are too busy DOING your business to get the outside perspective needed to GROW your business? In... read more
11 – The Step 2 Secret
What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon, say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode, Suzi and... read more
Masterclass: Effective Website Copy
Is your website underperforming, but you don’t know why? Could it be that the copy on your site is not effective in reaching your business goals, but you’re not sure what changes to make? This Masterclass on Effective Website... read more
How to Live a Life More Fabulous
Click to download the interview In this episode of herBusiness, Suzi Dafnis interviews Bahar Etminan, founder of RESCU Publishing and author of Rescu Me: The Makeover Guide for a Life More Fabulous. Bahar shares some of the key secrets... read more
Get Past the Impostor Syndrome and Get Comfortable with Success
Click to download the interview The impostor syndrome is a phenomenon where highly successful people secretly fear they’re a fraud among their peers, not really qualified to be doing what they do. It’s especially common for businesswomen, in... read more
Project Management
In today’s ultra-competitive world of business, those in charge want results on time and on budget – and they’re turning to project managers to deliver. Skilled project managers are in high demand and as a result, the profession is... read more
Thought Leadership
Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept... read more
Secrets to Attention-Grabbing Social Media Posts
Click to download the interview Copy is more than the small print at the bottom of an ad. It’s all the words that you use to promote your business – on social media, in content, etc. Today,... read more
09 – 5 Specific Lead Magnets that Get Results
Click to download the podcast One of the most effective ways to grow your email list and generate more new leads is to create an effective lead magnet that your ideal prospects will want to receive in exchange for... read more
Why your social media posts need clear conversion goals
Click to download the interview In this episode of the Social Media for Small Business podcast, host Suzi Dafnis interviews Michelle Falzon, founder of We Are Content, about designing content that will attract and convert your ideal client... read more
Powerful PR Strategies
Spreading the word about your business and communicating with your target audience is a key challenge for most small business owners. Spending big bucks on advertising is not always viable for those with tight budgets, and often is not... read more
Use content to turn strangers into promoters of your business
Click to download the interview In this episode of the Social Media for Small Business, Suzi Dafnis interviews Ryan Bonnici, the Marketing Director of Hubspot in Asia Pacific, about inbound marketing and how to use it to... read more