Once a male-dominated industry, the auto industry has undergone a sex change. In recent years, the stereotypes against having women in the auto industry have been changing worldwide. Women are now regularly joining careers in areas such as automotive... read more
In small business, flexibility is a key, contributing factor to making your business work. Flexibility allows you to shift focus to meet market demands. Whether flexibility means changing your business model, your pricing structure, your staffing policies or your... read more
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part of your overall brand... read more
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part of your overall brand... read more
How to use location-based foursquare to reward customers and build loyalty What if you could reward your customers, build their loyalty and let them help market your business? Location-based marketing lets you provide targeted offers and develop more meaningful... read more
Dana Brunetti produced Captain Phillips, The Social Network and the popular Netflix series, House of Cards series. House of Cards was the first series made specifically for online distribution and the first series to be made available in it’s... read more
Chase Jarvis, the renowned photographer and director turned digital entrepreneur, co-founded creativeLIVE in 2010 to share free creative education with the world. Since that time creativeLIVE has delivered more than 1 billion minutes of free online education to 2... read more
Eli Pariser is the chief executive of Upworthy, a website for “meaningful” viral content. Pariser spoke at the 2014 South By Southwest Interactive conference about viral content. In this interview, Suzi Dafnis and Cat Matson discuss some of the... read more
Edward Joseph Snowden, former employee of the Central Intelligence Agency (CIA) and former contractor for the National Security Agency (NSA) was a presenter at this year’s South By South West Interactive festival. His session dealt with the mass surveillance... read more
Celebrity sightings abounded at this year’s SXSW Interactive festival. In this interview Cat Matson and Suzi Dafnis review three star-studded presentations. Long before Facebook and Twitter, actors played a game of figuring out how they were connected... read more
5 Principles to Inspire, Encourage, and WOW What is it about Zappos that makes their customers so delighted? Author Joseph Michelli was granted full access to Zappos employees across the organisation and writes about the big Wow. “Wow and... read more
Rewire the Way You Work to Succeed in the Consumer Revolution It’s a new era of business and consumerism — and you play a role in defining it. Today’s biggest trends — the mobile web, social media, gamification, real-time... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
