Almost every business owner in Australia has more intellectual property than they currently realise. The good news is that these hidden intellectual property assets can add tens of thousands of dollars to your business’s overall value – immediately. It’s... read more
At the time of writing this I was at Starbucks in Houston airport, with the infinite variety of humanity swirling around me. I’d just finished spending time with my new marketing contractor, Trish Lambert. We met via the internet.... read more
The Four Steps to Success In the beginning, great products were enough to guarantee business success. Product sophistication, six sigma manufacturing and zero defects clearly beat the competition. But benchmarking, product imitation and reverse engineering soon appeared…and now everyone... read more
Despite the current climate of dot-com cynicism, the internet is still an effective platform to launch a successful business. Renowned internet marketing specialist Corey Rudl lets you in on five rules that will make your website effective and profitable.... read more
When things go wrong, customers get upset. Sometimes they blow up in anger. Here are five steps to keeping your cool when your customer is ready to “explode”! Step One: Let them blow off steam! No one is rational... read more
Nothing is more crucial than how a business fixes things after they’ve gone wrong. Find out how you can actually improve customer loyalty simply by the way you handle problems. We all try to get things right, but life... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
