Our friends at the Walt Disney Studios have offered us tickets to Saving Mr Banks starring two-time Academy Award-winner Emma Thompson and fellow double Oscar-winner Tom Hanks. The film has been inspired by the extraordinary, untold backstory of how... read more
Click here to download this episode. In a world where social media and online platforms are redefining how companies approach advertising, business author Paul Rand explores one of the oldest strategies in the book: Word of mouth –... read more
Click here to download this episode. read more
A blog has become a staple of the modern business website. A blog lets you talk about your specialty in a way that attracts people to your business. A blog gives you a chance to reach people outside your... read more
Here are some simple steps to disaster free proofreading We’ve just enjoyed 2 weeks in Vietnam over Christmas/New Year, and had loads of fun finding typos and mangled English on signage, menus and brochures. It’s all part of the... read more
This week the Australian Businesswomen’s Network announced that it will renew its support of the not-for-profit sector for 2014 through the provision of scholarships to its business training programs. These scholarships will be offered through the Australian Scholarships Foundation.... read more
Click here to download this episode. In an information-saturated world, it’s hard for your target audience to decipher which ideas are worth listening to. But whether you are a big business or small, there are ways in which you... read more
Marketing trend articles have been swarming my social media feeds and email inbox for the last five or so weeks. As a marketer, I was initially keen to open these articles to discover some insights of what lies ahead,... read more
Are you ready to engage more powerfully with social media in the New Year? Businesses can take many shapes and sizes; from a small eCommerce website to an international finance company or a national NGO. However, there are some... read more
When it comes to social media, are you just trying stuff out and hoping it sticks? Have you signed up to a variety of different social media platforms? (The top five social media platforms are still Facebook, YouTube, Twitter,... read more
In 2014, there will be no excuses for not being online. What was once deemed to be murky waters is now textbook marketing 101. But there’s a couple of “middle men’’ you need to be aware of when planning... read more
Click here to download this episode. Standing up and speaking aloud in public evokes snaking knees and stuttering tongues in more than a few women. But, in times of business, these skills could make or break new opportunities. Revolutionary... read more
