From motorbikes to magnolias — The Businesswomen’s Hall of Fame honours top female business owners In the lead up to International Women’s Day, on Tuesday 25 February, HerBusiness launches its 2014 Businesswomen’s Hall of Fame recognising the achievements of 17... read more
I write a regular newsletter for Web123 and recently I decided to talk about ‘shortcuts’. I offered my advice on improving productivity and I shared some of my favourite apps too. I must admit, as I pressed ‘send’ on... read more
How are you going to grow your business this year? Have you ever thought about exporting your products or services? Research shows that, on average, exporting companies are more profitable than their non-exporting counterparts. “Exporting exposes you to new... read more
Just five years ago if you were a blogger you were seen as a geek, a computer nerd or even a little strange. Blogging is in fact just another term for online self-publishing in a world now dominated by... read more
He’s shirtless, muscles bulging under his perfectly waxed chest. He wears only camo pants and hiking boots. Sometimes he’s fishing a pristine wilderness stream. Other times he’s riding a horse or what appears to be a bear through the... read more
One of the biggest fears that non-sales people have is that they don’t know how to answer sales questions from a potential client. They think that until they have it ALL worked out, they can’t possibly go and talk... read more
At one point or another, all small businesses face the challenge of acquiring new customers and retaining previous clients. More often than not, the success of your business depends on your ability to attract prospective customers and cater towards... read more
Last year I advertised a position vacant on one of the well-known online job search sites. Sixty-two applications were received, ten applicants were short-listed for a telephone interview, five attended a face-to-face interview and one was the successful candidate.... read more
The HerBusiness’s Social Media for Small Business podcast has hit the number 1 position in its category in the Australian iTunes store. The series, which launched in 2011, provides fortnightly tips on all aspects of social for small business... read more
Last year saw a surge in interest in social media training and information from small businesses in the Australian Businesswomen’s Network community. Earlier this month we analysed which podcasts you enjoyed most last year from the popular Social Media... read more
Click here to download this episode. It is possible to build a business around doing something you love. In fact, new media has opened opportunities to reach more neatly defined audiences and establish authority in a chosen field,... read more
Our friends at the Walt Disney Studios have offered us tickets to Saving Mr Banks starring two-time Academy Award-winner Emma Thompson and fellow double Oscar-winner Tom Hanks. The film has been inspired by the extraordinary, untold backstory of how... read more
