What's On

The Zappos Experience

What is it about Zappos that makes their customers so delighted? Author Joseph Michelli was granted full access to Zappos employees across the organisation and writes about the big Wow. “Wow and caring are celebrated at Zappos, whether they... read more

Thought Leadership

Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept... read more

To Sell is Human

Whether we’re entrepreneurs, employees, parents or partners, we spend our days trying to move others. We’re all in sales. But why we do the things we do? In his provocative book, New York Times and Wall Street Journal bestselling... read more

Tribe Talk

Market research is a necessary component of your strategy whether you are developing new products and services, expanding and growing, or just wondering if you’re delivering what it is that your clients want. If you’re ready to grow your... read more

Twitter for Business

The world is a-flutter with news of microblogging site Twitter. The early adopters are wondering what all the fuss is about (and possibly that everyone would just quit acting as though they discovered sliced bread). But for those who... read more

UnSelling

From the top-selling authors of UnMarketing, a new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today. Today, one negative review can outweigh a thousand... read more