In this Roundtable you will learn about…
Positioning Your Value
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.
How do you differentiate your product or service from that of your competitors and then determine which market niche to fill?
To position your business, or your self, you have to TAKE A POSITION
So often we go the route of trying to appeal to as many people as possible. And this actually works against us.
The more we try and appeal to more people, the less we stand out.
And we’re all in competitive fields. Our customers can find something enough ‘like’ what we are doing to avoid our message.
How Roundtables Work
HerBusiness Network Roundtables are facilitated sessions that give you an opportunity to address and discuss business issues and to focus the direction of your business development. Roundtables bring to light key issues to be brainstormed and are forums for collaboration and shared experiences in a group mentoring environment.
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Join Us for Next Month’s Roundtable
- HerBusiness Network Roundtable - July 2019
- Speakers: Suzi Dafnis